Before the internet, before "pop up shops" and hypermarkets and supermarkets and out of town "destination shopping" - in other words back in the 1930s - the sturdy independent retailers of the local High Street provided all of life's necessities. Contemporary ephemera, in this case a 1930s card game, give some idea of how these retailers looked (or could be stereotyped):
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| White jacket, bow tie and stiff collar - the immaculate grocer. |
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| A man who enjoys his product - the butcher in striped apron and straw boater |
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| Overalls, apron and rubber boots - the Fishmonger. |
Top "uniform information" for 1930s VBCW small traders !
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